As I've mentioned I'm speaking Monday at the Alltech Game Changers Symposium. (Alltech is a longstanding client.) They initially asked me to talk about marketing to women online, but someone there (I still don't know who) decided to change the name of my presentation to "What Women Want." Then they booked me on a radio talk show. For an hour. I didn't know the audio could be recorded, but here it is - WVLK's Kruser and Krew talked with me and we got a couple of great callers. Sorry - this audio player apparently requires flash.
Please be gentle.
Part 1:
Part 2:
Part 3:
Showing posts with label radio. Show all posts
Showing posts with label radio. Show all posts
22 May 2011
03 May 2011
Today on WVLK: what women want
Today I'm scheduled to appear on WVLK's Kruser and Krew show at 1pm ET to share the findings of my exhaustive research on what women want. You should be able to listen in by clicking this link.
I'm grateful to my client, Alltech, for asking me to conduct this "research" and to the women who answered my questions on this topic. If you're wondering, yes I do see the irony in a man explaining what women want.
I did most of the work for this on Twitter. And here's a sample of who responded to my inquiries - it's not everybody but it's a pretty impressive group. Most, though not all, are moms:
So tune in and offer a question or a thought or two. I'm @dwescott1 on Twitter.
(gulp.)
I'm grateful to my client, Alltech, for asking me to conduct this "research" and to the women who answered my questions on this topic. If you're wondering, yes I do see the irony in a man explaining what women want.
I did most of the work for this on Twitter. And here's a sample of who responded to my inquiries - it's not everybody but it's a pretty impressive group. Most, though not all, are moms:
- Liz Gumbinner, advertising exec, entrepreneur, and co-author of Booty Food
- Sheril Kirshenbaum, researcher, columnist at Bloomberg View, and author of The Science of Kissing
- Kristen Chase, entrepreneur, music therapist and author of The Mominatrix
- Susan Getgood, VP of Sales & Marketing, BlogHer
- Kelly Wickham, educator, writer
- Heather Chapman, journalist
- Susan Niebur, astrophysicist, writer, 4-time cancer survivor
- Joanne Bamberger, attorney, entrepreneur, author of Mothers of Intention
- Alma Klein, marketing executive
- Cecily Kellogg, writer, SEO expert and social media strategist
- Thea Joselow, copywriter, entrepreneur
- Heather Barmore, education advocate, writer
- Dawn Crawford, social media strategist
- Carin Bondar, biologist, filmmaker
- Stefania Pomponi Butler, entrepreneur
- Andrea Kuszewski, researcher, therapist, writer
- Sarah Braesch, entrepreneur, sports fan
- Jenny Lawson, author, columnist for the Houston Chronicle
- Julie Marsh, entrepreneur, former military officer, triathlete
- Catherine Holecko, journalist
- Pam Slim, entrepreneur, author and business coach
- Catherine Connors, entrepreneur, writer, philanthropist
- Tanis Miller, advocate for persons with disabilities, writer
- Susan Davis, freelance writer
- Amanda Eamich, online communications specialist for a government agency
- Jaelithe Judy, writer, SEO consultant
- Leigh Ann Simmons, researcher, entrepreneur, my wife
So tune in and offer a question or a thought or two. I'm @dwescott1 on Twitter.
(gulp.)
26 April 2011
Great, no pressure
So I'm giving a talk next month in Kentucky. Nothing too out of the ordinary there, right? Lots of PR folks give lots of presentations in lots of places.
Except this talk is called "What Women Want" and I'm supposed to go on local radio next week to talk about it. So I'm doing exhaustive research on the topic, using the most sophisticated tools and approaching the most credible sources. Here's a glimpse of the sheer genius I've unearthed:
Except this talk is called "What Women Want" and I'm supposed to go on local radio next week to talk about it. So I'm doing exhaustive research on the topic, using the most sophisticated tools and approaching the most credible sources. Here's a glimpse of the sheer genius I've unearthed:
Make sure you tune in to the live online stream on May 3 at 1pm... And may @almightygod have mercy on my soul.
04 August 2007
the kos phenomenon
It's Monday, so I must be hungover from markos madness. the mainstream media that all but ignored BlogHer can't seem to get enough of Yearly Kos, with everything from Washington Post Op-ed's to Bill O'Reilly battle cries.
It's fascinating to watch professional pundits try to explain why Markos Moulitsas has built so much power in politics. They point to his partisanship, his snark, his to his ability to raise money for candidates, and so on. I think they leave out the most important point - and oddly enough, it's the point that I think Moulitsas makes most.
Daily Kos is successful because it's a community. It's not just Markos Moulitsas telling people what he thinks on the front page. Moulitsas was one of the first politically-oriented bloggers to build a platform on which other bloggers write about whatever they want.
There's a conservative version of Kos - Town Hall. But Town Hall is subtly different -it's more of echo chamber. Sure, people can join Town Hall and start their own blogs there, just like Kos. But Town Hall also asks members to sign up for email updates from the site's leaders, which no doubt prompts members to write about the topic of the day. Town Hall is a cog in a wheel of a larger communications machine. I don't have a problem with that at all, I'm just noting the difference.
I actually like Town Hall. I think it's an efficient way to distribute messaging, but it's still top-down. Kos really is more of a discussion.
Here's an admittedly partisan but I think fair point - and I hope some R's out there will feel comfortable weighing in here. When conservatives are asked why they're supposedly "behind" in online communications, many of them acknowledge they're "losing" (though I'm not sure how that's defined) to democrats but quickly note that they completely dominate talk radio. But political talk radio, despite appearances, really isn't a conversation. Political talk radio is a lecture with a 7-second tape delay where dissenting voices are typically filtered out. It's one of the reasons that women have largely stopped listening to talk radio.
I'm not saying that talk radio lacks value or inspiration. I do, however, note that American political conservatives seem to do better when the message is controlled by a centralized voice and readily admit they're doing worse when the conversation has more participants.
I'm really quite surprised that this is the case. Conservatism isn't, in my opinion, inherently hostile to dissent or diversity. It just seems that right now some of the strongest conservative voices in the media are. I think that's what keeps smart, tech-savvy conservatives like David All or The Irritable Elephant up at night.
It's fascinating to watch professional pundits try to explain why Markos Moulitsas has built so much power in politics. They point to his partisanship, his snark, his to his ability to raise money for candidates, and so on. I think they leave out the most important point - and oddly enough, it's the point that I think Moulitsas makes most.
Daily Kos is successful because it's a community. It's not just Markos Moulitsas telling people what he thinks on the front page. Moulitsas was one of the first politically-oriented bloggers to build a platform on which other bloggers write about whatever they want.
There's a conservative version of Kos - Town Hall. But Town Hall is subtly different -it's more of echo chamber. Sure, people can join Town Hall and start their own blogs there, just like Kos. But Town Hall also asks members to sign up for email updates from the site's leaders, which no doubt prompts members to write about the topic of the day. Town Hall is a cog in a wheel of a larger communications machine. I don't have a problem with that at all, I'm just noting the difference.
I actually like Town Hall. I think it's an efficient way to distribute messaging, but it's still top-down. Kos really is more of a discussion.
Here's an admittedly partisan but I think fair point - and I hope some R's out there will feel comfortable weighing in here. When conservatives are asked why they're supposedly "behind" in online communications, many of them acknowledge they're "losing" (though I'm not sure how that's defined) to democrats but quickly note that they completely dominate talk radio. But political talk radio, despite appearances, really isn't a conversation. Political talk radio is a lecture with a 7-second tape delay where dissenting voices are typically filtered out. It's one of the reasons that women have largely stopped listening to talk radio.
I'm not saying that talk radio lacks value or inspiration. I do, however, note that American political conservatives seem to do better when the message is controlled by a centralized voice and readily admit they're doing worse when the conversation has more participants.
I'm really quite surprised that this is the case. Conservatism isn't, in my opinion, inherently hostile to dissent or diversity. It just seems that right now some of the strongest conservative voices in the media are. I think that's what keeps smart, tech-savvy conservatives like David All or The Irritable Elephant up at night.
16 July 2007
Beyond Bizlex: the local women bloggers
As I mentioned in my earlier post, I'm sharing the Q&A from the women bloggers I interviewed for my "living locally, working globally" column in Business Lexington. Today's installment - Alison Kerr and Sharon Tessandori, the "local" women bloggers.
Alison wrote a bit about how her blog is more a reflection of her personal interests. If you read her blog, however, you see the very clear signals she's sending to businesses and to consumers. She also spent some time discussing one of her favorite causes, net radio. Here's Alison's Q&A:
(note to the PR and marketing folks who read this blog -- Please be nice to Alison.)
Sharon Tessandori is a small business owner who sets herself apart from the competition by blogging. (I met Sharon through my wife, who shares a mutual friend with Sharon. My wife used to teach yoga once a week at Sharon's studio.) Like most small business owners, Sharon was busy and only had a minute or two, and got straight to the point. She was very gracious and her comments demonstrate how important her customers are to her and how effective the blog can be to stay in touch with them.
Tomorrow, I'll start sharing the conversations with the "global" mom-trepreneurs.
Alison wrote a bit about how her blog is more a reflection of her personal interests. If you read her blog, however, you see the very clear signals she's sending to businesses and to consumers. She also spent some time discussing one of her favorite causes, net radio. Here's Alison's Q&A:
Why do you blog?
I started blogging as a means to express myself. I liked typing more than writing in a paper diary. For a time, my blog was like free therapy. Threeyears on I still enjoy it. It's like talking to a bunch of friends!
I noticed your blog is "ad-free." Why this position?
First, I don't like a cluttered blog. Second, I don't have the traffic it would take to earn any money if I did have ads on the site. Third, nothing is sacred anymore. I enjoy having a place that is free of corporate sponsorship. Of course, if I had a huge readership, my views on this would probably change. I do admire Dooce, who supports her family with her blog. What a dream job!
I also noticed you're a big supporter of net radio. Do you see this as supporting the small business against the big corporations, or are you just looking for outlets that have the programming you like, or is it a little of both?
It's a little of both. I've been listening to net radio for four years now,and I've heard music that never gets airplay on corporate radio, either here or in France ('cause I used to live there). I also hate the idea of huge companies like Clear Channel controlling most of the airwaves in this country. I don't want them to decide what I should be listening to. Internet radio is a bright spot in the music world.
Finally, does it creep you out a little that PR flacks are trolling the internet looking for bloggers to pitch? Have you ever gotten a request from a pr person asking you to write about a product or service?
Mmm...I wouldn't say it creeps me out. I know one blogger who occasionally writes a post about a product, and he gets to keep the stuff. He's gotten some cool toys that way! I've never gotten a request to do any PR. I would probably say yes, depending on the product, of course. I doubt it will happen, though -- again, I just don't have the readership that these people are looking for.
(note to the PR and marketing folks who read this blog -- Please be nice to Alison.)
Sharon Tessandori is a small business owner who sets herself apart from the competition by blogging. (I met Sharon through my wife, who shares a mutual friend with Sharon. My wife used to teach yoga once a week at Sharon's studio.) Like most small business owners, Sharon was busy and only had a minute or two, and got straight to the point. She was very gracious and her comments demonstrate how important her customers are to her and how effective the blog can be to stay in touch with them.
Why do you blog?
To promote my eco-friendly yoga studio, share my thoughts about life and work, and showcase my photography. That hits on all the things. Blogging is like a great big conversation with the world. You never know who will be reading. And that is appealing to me. I also love that my yoga students keep up with the blog. Some of them offer support and encouragement by leaving comments on the blog and others comment in class, letting me know that even if they haven't been in class, they've been keeping up with what's going via the Barefoot Works Blog.
Tomorrow, I'll start sharing the conversations with the "global" mom-trepreneurs.
26 June 2007
The day the music died
When I'm working I sometimes like to have my finetune player on in the background. I love the fact that I can build my own playlists or ask the service to find music for me.
Not today.
Most of us know that savenetradio.org is leading a protest of the royalty rates that will probably shut down a number of webcasters. I'm not an expert on this issue, but I know Alison is. I certainly believe that producers of original content should be recognized and compensated when appropriate. But I also know that there isn't a terrestrial radio station in Kentucky that perfectly fits what I want, and the tools available on the net allow me to make my own choices. I love my XM, but it's the same there -- even with all its content, I don't fit exactly into one channel.
The napster nightmare showed us that if you don't give consumers the choices they want, they'll use technology to make their own. I hope we can maintain a system that makes sure people get appropriately recognized and compensated for original content, while also making tools available for entrepreneurial innovation and consumer choice. And it shouldn't just be the big boys who get to innovate.
Radio shouldn't be a lecture, either.
Not today.
Most of us know that savenetradio.org is leading a protest of the royalty rates that will probably shut down a number of webcasters. I'm not an expert on this issue, but I know Alison is. I certainly believe that producers of original content should be recognized and compensated when appropriate. But I also know that there isn't a terrestrial radio station in Kentucky that perfectly fits what I want, and the tools available on the net allow me to make my own choices. I love my XM, but it's the same there -- even with all its content, I don't fit exactly into one channel.
The napster nightmare showed us that if you don't give consumers the choices they want, they'll use technology to make their own. I hope we can maintain a system that makes sure people get appropriately recognized and compensated for original content, while also making tools available for entrepreneurial innovation and consumer choice. And it shouldn't just be the big boys who get to innovate.
Radio shouldn't be a lecture, either.
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