As I've mentioned before, I'm appearing on a panel Thursday morning for the Lexington Forum to discuss the presidential primaries. Scheduled to join me on this panel are Scott Jennings, a former assistant to the President and deputy director of political affairs under Karl Rove, and Ryan Alessi, political reporter for the Lexington Herald-Leader and key contributor to that paper's political blog, Pol Watchers.
I expect there will be some good-natured political back and forth since Scott is clearly a smart and aggressive Republican with Kentucky roots, and I'm a whiny elitist from the People's Republic of Massachusetts. I'll give my quick assessment of what's going to happen in Kentucky (Senator Clinton is the heavy favorite in the primary) and how I think each candidate could win. In short, I think Senator Clinton needs to stay on the attack and insist she can win a brutal general election, while Senator Obama needs to start talking about change again and how he is the only candidate who can bring it. Senator McCain must make sure the public (and the media) focuses on personalities, and not the "most important problems" facing Americans, according to Gallup - the economy, the war in Iraq, fuel prices, health care, or unemployment. Right now, Americans think Democrats are better suited to handle all those problems.
But I also hope to convey the critical role that social media has played in this year's primary. I think Micah Sifry is spot on - without the Internet, Senator Clinton would have already sewn up the Democratic nomination. Social media tools have helped Senator Obama raise literally hundreds of millions of dollars, and they have helped his campaign organize, especially in the caucus states. These efforts will have a positive effect for Democrats down the ticket should Sen. Obama get the nomination. I also noticed that Senator Clinton has used the 'net to raise a big chunk of change immediately following her win in Pennsylvania.
Despite my friend David All's best efforts through Slatecard, the GOP remains far behind the Democrats in online organizing and fundraising. (Don't worry, David - you'll probably be all caught up within a single election cycle.)
Social media has also been a huge factor in candidate's missteps. For example, three of the most-viewed videos on YouTube have been Reverend Jeremiah Wright's rants, Senator Clinton's verbal foibles about sniper fire in Bosnia, and Senator McCain's comments about being in Iraq for 100 years.
The thing that's been absent from the talking head-speak about the primaries and the role social media has played, however, is the idea that we're dealing with well-defined communities with fairly specific discussions, and we can glean a lot of intelligence from those discussions. So I pulled together some "community clouds" like the ones I did for Virtual Vantage Points but for Kentucky-based political bloggers. It's a mashed-up RSS feed of bloggers in two distinct communities - namely Kentucky conservatives and Kentucky liberals - run through a text cloud generator. Here's what the top Kentucky conservative bloggers are talking about as of Wednesday afternoon:
And here's what Kentucky's top liberal bloggers are talking about on Wednesday:
So this tells me a couple of things. First, the "local" political bloggers are excited about the presidential primary, and Senator Obama has the lion's share of the attention - he's being mentioned more than either of the other candidates by both conservatives and liberals. Democrats are talking a bit about health care - namely items like breast cancer - while the Republicans are taking a little about taxes and they're beating up on Kentucky's new Democratic Governor, Steve Beshear.
But the dominant figure in Kentucky politics remains - just as it was immediately after Governor Beshear was sworn into office - Senator Mitch McConnell. He's without a doubt the state's most powerful and prominent politician, and I don't see that changing anytime soon.
Showing posts with label Virtual Vantage Points. Show all posts
Showing posts with label Virtual Vantage Points. Show all posts
08 April 2008
Speaking of political conversations on Twitter...
Kristen Forbriger points out something that should have been much more clear in my previous post about candidates on Twitter - the accounts I specifically mentioned are actually run by Polfeeds and not the campaigns themselves. Candidates have their own Twitter accounts as well, and the number of followers there are considerably higher - particularly for Senator Obama.
Of course, those Twitter accounts are also really one-way communication as well. They don't engage in conversations, and more importantly they don't participate in the community conversation.
This week I have a piece in the Council of PR Firms' new online publication, The Firm Voice, that looks at the importance of community over technology in social media. I write specifically about how @Campaign2008 relates to Virtual Vantage Points - VVP is our team's content and contribution to the overall discussion, while Campaign2008 serves as a gateway to the community of political and social media enthusiasts who are most likely to find our contributions interesting and useful. If we aren't making a relevant contribution, we're wasting our time. That's really how we approach outreach - not just in social media, but really any kind of outreach.
Of course, those Twitter accounts are also really one-way communication as well. They don't engage in conversations, and more importantly they don't participate in the community conversation.
This week I have a piece in the Council of PR Firms' new online publication, The Firm Voice, that looks at the importance of community over technology in social media. I write specifically about how @Campaign2008 relates to Virtual Vantage Points - VVP is our team's content and contribution to the overall discussion, while Campaign2008 serves as a gateway to the community of political and social media enthusiasts who are most likely to find our contributions interesting and useful. If we aren't making a relevant contribution, we're wasting our time. That's really how we approach outreach - not just in social media, but really any kind of outreach.
20 March 2008
All the cool kids are doing it...
No, this isn't another plug for Twitter. Brad brought a TechPresident post from Micah Sifry to my attention. It boiled Sen. Obama's speech on race down to a 50-word text cloud and then he added:
It's nice to have that kind of validation for your ideas, though. And thanks again to Brad for pointing it out to me. He's a bright fella, that Brad.
It would be cool if someone felt moved to do the same with, say, the top 20 blogs commenting on the speech (drawn from Memeorandum?).He might want to check out Virtual Vantage Points, where we've been doing that sort of thing for a few months now.
It's nice to have that kind of validation for your ideas, though. And thanks again to Brad for pointing it out to me. He's a bright fella, that Brad.
Labels:
Campaign 08,
social media,
Virtual Vantage Points
05 March 2008
Sifting through the returns...
Tuesday was another successful night for Virtual Vantage Points and for our twitter stream, @Campaign2008. The blog actually went down for a while during the evening, but we still saw a decent amount of traffic head that way, and Twitter actually did really well. I'm very grateful that Scott McClellan agreed to headline the blogging team. We had a lot of people tweeting and blogging away, and everyone did a great job. Our goal is to be a resource for people who want breaking political news and analysis from top minds online, and I think we're on our way.
I also want to thank Joshua Levy at TechPresident and Chantelle Oliver at The Walrus for giving Virtual Vantage Points a shout-out.
We're going to continue to blog and tweet throughout the campaign season. I hope people will continue to give us feedback and support.
I also want to thank Joshua Levy at TechPresident and Chantelle Oliver at The Walrus for giving Virtual Vantage Points a shout-out.
We're going to continue to blog and tweet throughout the campaign season. I hope people will continue to give us feedback and support.
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