15 July 2010

Why the old spice social media stuff REALLY works

Did you come here from twitter?

Seriously people, it looks like people click on ANYTHING old spice today.  It was smart and funny and they got lucky.  They were also on television.  That's basically it.


Anonymous said...

OK, so as I follow your keen insight on many topics, this one confused me....Are you speaking of Isaiah Mustafa? The actor in the Old Spice commercials? or is there a different meaning here?

David said...

it's a reaction to how over-the-top the social media gurus went over a smart ad campaign.

It was good. It wasn't worldchanging.