03 November 2009

I've never been good at multi-tasking anyway

Those who know me best call me "concrete sequential," which is a nice way of saying I can't walk and chew gum at the same time. So when Emily McKhann at The Motherhood asked me to help spread the word about their new campaign to prevent texting while driving, I figured I was a natural fit.

Emily and Cooper Munroe have started Mom Sends the Msg, an online campaign aimed at reducing distracted driving. The campaign includes a pledge you can sign (via the comments) and downloadable signs you can print out and put in your rear window.

Emily and Cooper don't do anything halfway, and when they do things people notice. Important people like, say, US Secretary of Transportation Ray LaHood. They're also good at harnessing people's creativity - they've started a contest for the best idea to spread the word about the campaign.

I don't know about you, but I have trouble texting and WALKING. So I'm not even going to go there. But in this crazy busy stressed out world, when everyone has to do 100 things at once, I can see the temptation to do a few things while you're waiting at a red light or something, and how that slips into texting while driving. It's not worth it.

Here's an idea: it turns out that Valentine's Day is the most popular day of the year for texting. I'll ask a colleague who works for a very reputable chocolate maker to send chocolate to the person who comes up with the most creative substitute for sending a quick message for Valentine's Day. (Keep it relatively clean, please.)

So whattaya got? And thanks to Emily & Cooper for their leadership on this!

1 comment:

Emily McKhann said...

David, thanks for your GREAT post and support!!! Your Valentine's Day challenge is inspired!!!