07 November 2009

Blog With Integrity hosts the FTC

On November 10 the folks who brought us Blog With Integrity will be hosting a free webinar featuring Mary Engle, the Associate Commissioner for Consumer Protection at the Federal Trade Commission. They will be discussing the new FTC guidance on disclosure and endorsements - this is critical information for bloggers who talk about products and services, as well as the PR and marketing flacks who hock them. They're accepting questions ahead of time so if you want something to be answered within the time they have, you should ask it early. Just send an email to blogwithintegrity [at] gmail [dot] com.

I've said a bunch of times I really talk more about issues than products, but it's still an enormously valuable discussion. I've let everyone on my social media team know about it, and I hope you'll be able to check in.

Susan Getgood has been the unquestioned leader of this discussion from the marketing side. She's the first person I look to for guidance and perspective on this critical topic. It will have an enormous impact on how marketing and PR professionals work with bloggers and I'm grateful to her and Julie Marsh, Kristen Chase and Liz Gumbinner for their leadership on this.

1 comment:

Karen Russell said...

David, I missed the webinar and can't find it online. Do you know if it's archived anywhere for playback?