My first Best Blog EVAH -- Paul Levy's Running a Hospital.
This is a really simple blog. No bells & whistles, just a guy writing his observations for all to see. The guy just happens to be the CEO of Beth Israel Deaconess Medical Center in Boston. He writes regularly, he has a well-organized list of links, and he's really authentic. The blog is registered with Technorati so it can be found relatively easily, but there isn't a lot of effort in promotion here. There doesn't have to be.
When Levy started this job he had a great resume in managing large organizations but he didn't really have a background in health care. He needed to introduce himself to what must have been a skeptical audience of new employees and colleagues. So he started a new blog by writing:
My first comment is this: I am new to health care, and I have never worked in a place where people are so consistently caring and devoted to alleviating human suffering caused by disease. It is, in many ways, a beautiful place to work. But many of the forces facing hospitals, doctors, nurses, and others make it really hard to do the job well.Reading the blog you understand just how authentic Levy is. He's not the unfeeling CEO of a massive bureaucratic organization. He has profound respect for health care providers. He's also not afraid to take on tougher issues or even dish out a little snark every now and then.
Levy's a really smart guy with a lot of respect in Massachusetts, but the blog gives Levy a chance to provide "official" commentary without being too formal, and it helps him strengthen his position as a thought leader. He'd probably have earned that reputation before too long, but the blog is an important tool in that regard. Now he gets attention from health care providers and policy experts across the world he'd never have without the blog.
This one is fun for me because I actually had the chance to meet Levy once, more than 20 years ago. He was running the Massachusetts Water Resources Authority, and I was a teenager in Winthrop. My mom brought me to a public hearing he was running, and it's really the first time I was exposed to public affairs and participating in the political process.