Showing posts with label corporate blogs. Show all posts
Showing posts with label corporate blogs. Show all posts

27 February 2008

Beyond Bizlex, Part II: AAEP's Dr. Jennifer Selvig

Yesterday I posted my Business Lexington column's full Q&A with Sally Baker, Director of Marketing and Public Relations for the American Association of Equine Practitioners and the strategic vision behind AAEP's blog, Out of the Starting Gate.

Today I'm sharing the Q&A from Dr. Jennifer Selvig, a first-year equine veterinarian and the voice of AAEP's blog. In addition to her obvious skill in equine veterinary medicine, she's a strong writer and an excellent strategic fit for the blog.

Why did you agree to participate in the blog?


I was originally asked by one of my vet school mentors, Dr. Julie Wilson, who serves on the AAEP student relations committee. She is a great advocate for students, and thought I would be well-qualified for this. I'd like to think she is right - I have always enjoyed writing. During undergrad and vet school I worked at The Minnesota Daily, the largest completely student-run daily college newspaper in the country. I held lots of different positions, including editorals & opinions editor and copy desk chief. So I suppose it was an opportunity to use a skill I have to reach out to future veterinarians.


Did you know much about blogs or social media before you started this project? What have you learned?


Only in the sense that I knew basically how they work and that they existed. I never thought I'd be a "blogger" - I'm not a good creative writer; I'm a much better technical writer. I don't really follow any other blogs consistently. I have learned it can be hard to keep up with demand - when I get "writer's block," people start to wonder what happened to me! It's actually a pretty big responsibility.


Do you think you’ll continue working with blogs and social media to share your stories and experiences with young people?


I hope so! If I have the opportunity and the support of a great community like the AAEP, it's relatively easy. I'm not sure about the long-term plans for this thing - it's kind of taken on a life of its own, but it seems to be popular, so I'm happy to keep going with it as long as it's entertaining and useful to people.


The AAEP blog is making you a bit of a celebrity and an ambassador for the profession. How does it feel to be AAEP’s answer to CNN’s Dr. Sanjay Gupta?


This part is kind of surreal. I have been to a couple of continuing education events since I started this and it's weird to be recognized by people I don't know, even if only by name. America's Horse, the AQHA magazine, published my first blog entry as a feature, complete with a gigantic picture of me with two of my horses, and it was very odd to have clients and friends come up to me and say, "Hey! You're famous! I saw you in this magazine that goes out to thousands of people across the country!" When I finally got a copy of the magazine, it was pretty weird to see that spread. At least all the feedback I've gotten has been positive!


As far as being an ambassador for the profession - I guess mostly it's daunting to be held up that way when I'm really just a first-year veterinarian. I graduated from vet school less than a year ago - by a lot of people's standards, I don't know anything yet! I just try to do right by the profession and the horses, practice good medicine and keep learning. I hope the more seasoned members of our organization see that.


Part of the way this blog has taken off is with non-veterinary students and non-veterinarians. The original intent of the blog was to give veterinary students considering a career in equine practice a little window into what their first year out might be like. But now it seems my audience is so much broader - so I have to try to balance writing for my original intended audience and remembering that, apparently, a lot of other lay-people will be reading it too. I don't know about being on CNN, though!!


What do you have to say to young people considering a career in veterinary medicine?


My ultimate goal is to balance my career with my life. I have a fiance - I'm getting married in June - and three horses to ride. I want to show the profession it's possible to have a good work ethic and put your time in without burning out, and still practice good medicine. I worked really hard to get where I am - every would-be veterinarian has to work hard. But it IS worth it. Even though you're scared to death the first time you have to make an honest-to-goodness critical decision for the life of a patient, it's still worth it.


My biggest piece of advice for students thinking about vet school: Make sure this is what you want to do - if your reasoning is that you want to be a vet because you like animals and not people, you're heading in the wrong direction. Veterinary medicine is a very human-oriented profession. And then get experience. Work at a clinic cleaning and walking dogs or doing barn chores - it's how I started. You never know when they'll need an extra set of hands to help with an interesting procedure. And it's never too early to start networking and building a reputation as a hard worker.


For the equine vet students, my advice is: Go after the job you want. If that's a prestigious internship, go for it. I was fortunate to have made the connections I did early that allowed me to get a job I love. I have a classmate who turned down a prestigious internship for a job on the other side of the country because he didn't feel right about it - and he's having a blast in the job he ended up with. There isn't a "right" or "wrong" way to go after graduation - look for something that makes you happy and fits in your life where you're at, and don't let anyone tell you otherwise. You won't practice good medicine and you won't learn anything if you're not enjoying your job.

25 September 2007

I (heart) NY

No, not because Ahmadinejad is in town tying up traffic. And not because the AG is taking an interest in social media issues (though that's important and I'll have more to say about that later). Not even because the Yankees lost last night.

I (heart) NY because I got to see my three sisters all at once for the first time in a while.

And because tonight I'm going to be discussing blogs and social media with some leaders in our industry and a really impressive and influential blogger. More on that soon.

11 June 2007

Drop the laptop and step away from the modem

NCAA revokes the press credential of a Louisville Courier-Journal reporter for...

wait for it...

blogging. At a baseball game.

Apparently "live blogging" is too close to a live description of the event, and they've received a lot of money to grant exclusive rights to live descriptions of events to TV and radio.

I think the NCAA better strap on a helmet. They've been a convenient target for any number of issues, but they'll be hard-pressed to find friends on this one. Essentially, they're telling journalists that they'd really like them to cover sporting events, just not so quickly.

And the NCAA's antagonists here really are journalists, not commonfolk bloggers. Journalists who write for media outlets that have money and hire lawyers. A quote popularly attributed to Tommy Lasorda, among others: "Never pick a fight with anyone who buys ink by the barrel." In 2007, the rule should be updated - Never pick a fight with anyone who has wireless internet access.

On the merits, I've read "live blogs" before and IMHO they're not play-by-play descriptions of the game, they're more analysis. Sure, the pace of baseball is slow enough to include plenty of details, but the courier-journal (and countless other publications) have "live-blogged" other NCAA events without a hiccup.

I think we're seeing another instance where the pace of citizen-enabled technology is butting up against larger corporate interests. The pace of technology is going to force the NCAA and other sports organizations to change the way they share information about their product. It may even force them to change their business model. As more people log on to live-blogs for content and analysis they can't get anywhere else, the NCAA will no doubt demand a piece of the action. They may start their own live-blogs of events. Anything's possible.

Innovation will save the day, as it almost always does. But I think we may be in for some very heated discussions about free speech, about public accomodation, and any number of things.

30 May 2007

could you use "blog" in a sentence, please?

One of the fun things about traveling to DC for work is the stuff you see at hotels. Yesterday I noticed that there were far more families at the hotel than usual for a weekday. I thought school is out in most places, but even so, there are far fewer business travelers and a LOT more sixth-graders running around than I'm used to seeing in a hotel. Then I noticed the sign in front of the hotel ballroom: The 2007 Scripps National Spelling Bee. How cool is that?

Most people who have watched a spelling bee have seen the contestant get a super-hard word and then the kid asks for the word in a sentence, and the country of origin. I know those things are useful, but sometimes I think they're just trying to get comfortable with the task, spending some time thinking of the word, engaging slowly, gaining confidence.

That's what many companies are doing right now with social media. They're trying to understand its origins. Trying to place social media in its proper context. I'm working with a lot of companies right now, introducing them to blogs for the first time. I have to establish a comfort level. find the right fit. help the company understand the value of building new relationships with new community leaders. I'm leaning a lot on the relationships with bloggers I've already built, to help the company feel more comfortable.

So many people in this social media world are wondering aloud when blogs will be a requirement for the fortune 500 crowd. they don't know why people haven't embraced all the new social media tools. I think it would help if we just explained where the word "blog" comes from.

06 May 2007

Blogging isn't a strategy

Stephen Turcotte over at Scout is openly wondering why more companies aren't blogging and he's discussing four reasons why they haven't yet:

1) CEO's are busy;
2) Companies don't get it;
3) Companies get it, but don't know how to do it; and
4) Companies are waiting for others to try it first.

Later in his post Turcotte readily acknowledges that
Blogging is not something that every company needs to be rush into. It’s certaily not for every company. There are many companies that should not blog. However, every company has a responsibility to its stakeholders to explore the possibilities and then make the call based on their own set of goals and circumstances.
The word he's missing? Strategy.

It's not enough to recognize "goals and circumstances." Businesses have to decide how they want to position themselves and their offering, and consider the needs of their audiences and stakeholders. Sometimes they'll use a blog. Many times, perhaps most times, they won't.

Fact is most corporate blogs currently lack street cred because the medium can't match the internal culture of the company. Often times it's more effective for a company to join the discussion others are having than to try to start one others won't want to join.

Again, with due respect to Turcotte, I think he underestimates the amount of thought most companies currently give to the medium. Most CEO's are always looking for new ways to talk to customers and others, and they're more than willing to take the time to do it right. Companies are also ready to outsource the things they realize they don't completely understand - now more than ever. And while companies are often more than willing to learn from their competitors' mistakes, they're not as willing to let others take the lead.

Sure, more companies will blog, and soon. But many won't. And they'll be smart not to.