29 July 2010
So I bought a "book."
book Pronunciation: \ˈbu̇k\ Function: noun Etymology: Middle English, from Old English bōc; akin to Old High German buoh book, Gothic boka letter Date: before 12th century
1 a : a set of written sheets of skin or paper or tablets of wood or ivory b : a set of written, printed, or blank sheets bound together into a volume c : a long written or printed literary composition d : a major division of a treatise or literary work
It's great to see someone you like and respect have success. Susan Getgood not only has the best name in social media marketing, she's also very smart. She put together a valuable and clear guide for people who want to write, publish online, and maybe make a little coin while they're at it. Susan sets herself from competitors by being an effective advocate for bloggers - as a co-founder of Blog With Integrity and the author of i-don't-know-how-many posts on how (and how not) brands and bloggers should interact, she really sets the standard for the rest of us.
In addition to the bloggers many people knew she'd highlight in the book - smart, entrepreneurial moms like Liz, Kristen, Julie, Joanne, Devra & Aviva, Mir, and a bunch of others - I was very pleased that she went beyond the mom-o-sphere and looked at some pals of mine like Chris, Preston & Jeff. The book blends the case studies with the useful advice quite well, and it's worth a read for anyone who wants to do this social media stuff for real.