This weekend is ScienceOnline 2010 and I'm looking forward to meeting some of the more prolific and influential science writers in the world. I'm giving a brief, "Ignite" presentation in which I'll try to talk about how I think science and medical bloggers can have an impact on other online communities.
In the time I've worked in social media I've noticed that the sci/med online communities doesn't talk a lot with other online communities - particularly the community of people that makes almost all the household decisions, moms. I'm also noticing that sci/med bloggers care quite a bit about how journalists cover their research, but don't seem to talk much about how they can talk directly to the people they're trying to influence from their work.
I think we need more bridge figures - more specifically, we need more mom scientists and mom doctors who are comfortable talking in both communities.
More updates as I can post them.