28 August 2009

Greenwashing, Social Media, and The New Opinion Leaders

This week I had the chance to record a conversation with Maria Surma Manka, an expert in environmental communications and policy. Maria is one of my favorite green bloggers and she's also in public relations - I think she serves as a role model for people who want to succeed in the workplace and make a difference on important policy issues.

Our conversation focuses on "greenwashing" and how to avoid it, but we also got into how the media covers environmental issues and how the opinion leaders in environmentalism are all moving online.

The audio clip is 23 minutes, 51 seconds and I think the audio quality is the best I've been able to manage so far.

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