Each year I celebrate Earth Day by NOT sending lousy pitch emails to green bloggers about how some company has decided to use recycled paper or compact fluorescent light bulbs to demonstrate "bold leadership" on the environment.
If you need Earth Day as an angle to talk about the environment, you're probably a poser.
And if you waited until this week to talk about your Earth Day communications strategy, you're probably an idiot.
So my green picks of the week:
A Very Smart Plan for Federal Smart Grid Grants by John Petersen
Congress Begins "Mother of All Climate Weeks" by Brian Merchant
12 Endangered Animals That People Still Eat by Alex Felsinger
And remember - even if you're sending Earth Day cards on recycled paper, a tree still had to die.