I'm catching up with Jeff McIntire-Strasburg today - he's one of the leaders in the sustainability community. I've sung his praises before. He's at the forefront of a movement that is helping all companies understand the upside of going green - and talking about it online.
An example: people don't necessarily think of railroads as the most environmentally conscious way to transport goods over land - but they should. CSX (a client) is making some noise here. They're leveraging new technology and making a serious investment. This video is just a hint of things to come. Yeah, it's a plug, but it's also a step in the right direction and to me it's worth discussing.