Because sometimes del.icio.us links just aren't enough.
Uses of Social Media in Social Marketing, by R. Craig Lefebvre, PhD
Mother's Milk: Kentucky Mom Asked to Leave McDonald's for Breastfeeding by Kristen Chase
Overdriven: why our cars guzzle gas, what to do about it by Jonathan Gitlin
and kudos to Dan Colman for digging up Jesse Owens, 1936 Olympics.