11 April 2008

New supervillan crimes...

Companies have to be more careful than ever that they can back up their messaging on the environment. The sin of greenwashing (actually, there are apparently six sins) is a VERY big deal.

And while there are plenty of tips on how truly green businesses can talk about their environmental records appropriately, it seems the penalties for greenwashing just got a lot stiffer.

Apparently MI6 is on the case. And I'm not messin' with that new James Bond guy.

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