Companies have to be more careful than ever that they can back up their messaging on the environment. The sin of greenwashing (actually, there are apparently six sins) is a VERY big deal.
And while there are plenty of tips on how truly green businesses can talk about their environmental records appropriately, it seems the penalties for greenwashing just got a lot stiffer.
Apparently MI6 is on the case. And I'm not messin' with that new James Bond guy.