I've said before (as have others) that the campaigns are making a mistake by focusing solely on the top-tier political blogs for money and small-potatoes political blogs for volumes of "my candidate rocks, your candidate stinks" fodder.
It started when the campaigns blew off BlogHer '07 in Chicago but fell over themselves sucking up to political types at Yearly Kos in the same city just a week later. Moms were pissed.
This week, Liz Gumbinner of Mom101 fame did what most moms do when they're going to make a decision - she paid attention to details and weighed her options. She looked through the websites of each of the candidates very thoroughly, looking for what they had to say about the issues she cares about most. And she shared her observations on her very popular blog.
And a lot of candidates are wearing egg on their faces right now.
You may not agree with her politics, but you can be sure of this: Moms (and women generally) are critical to Campaign '08. Opinion-leading moms write online and read mom-authored blogs. The campaigns need to be where the voters are. That's why we track political moms at Virtual Vantage Points.
I've said it before: Ignore the moms at your own peril.