We've all seen stories about how Democrats are leaving Republicans behind in online campaign fundraising. Act Blue, the dominant campaign finance portal for Democrats, has raised over $30 million since 2004.
Republicans are finding an appropriate response - and one-upping Act Blue, I think - with Slatecard. If I were a Republican, I'd want to take notice of this.
It's just starting out, but it looks like Slatecard takes the features that have stood the test of time at Act Blue - a list of "hot races," a wide range of campaigns to choose from, a blog, and so on - and adds some web 2.0 features that allow users to be more creative and communicative. Slatecard contributors can customize their own slate of candidates. They can also affix "badges" to their slates to show WHY they're contributing to the campaigns they choose - a position on a particualr issue, a revulsion to a particular Democrat, and so on. This sends a signal to candidates and helps them "follow the money." It's just one more opportunity to let political activists provide information along with financial support.
Full disclosure: I know one of Slatecard's founders, David All. We worked briefly together and I found him to be a creative, assertive, and entrepreneurial guy.
Republicans have some catching up to do online, but I think Slatecard will help them do it quicker than most people think. Will Act Blue adopt some of Slatecard's 2.0 coolness? Time will tell.