I was planning to write about the cancer of splogs and how they're actually more harmful than most people think. I will soon. But I've invented a new word.
A spluru is someone who tries to convince you he's a web 2.0 guru by spamming you with all sorts of jargon-y new age techno-crap that has no strategy or substance, and then writing about it on a blog.
I'd have used "spuru" but that's actually the name of an "event resource guide," and I don't want them to sue me.