I've written multiple times about the serious disconnect when it comes to evaluating content at Facebook - breastfeeding pics no, but pro-anorexia groups yes - and many elite thinkers in social media have had plenty to say about Facebook's brain cramp about Facebook Beacon. So I wasn't surprised to learn that the folks at Facebook have ignored so many questions and complaints from women on these issues. But YouTube?
It was gratifying to watch moms who write online organize under the banner of the League of Maternal Justice and shake things up a little bit - letting Facebook and the rest of the world know that feeding your baby isn't a sexual act and standing up for the rights of moms everywhere. They created a video montage that effectively expressed the righteous anger so many moms felt when they learned about Facebook's ridiculous decision, and celebrated the "super power" of breastfeeding. The video literally got thousands of people talking - it was one of the five most-discussed videos on YouTube shortly after it debuted there.
I was so disappointed and confused by YouTube's decision to ban the video. There is absolutely, positively NOTHING inappropriate or obscene whatsoever about feeding a baby - or showing someone feeding their baby. There are dozens of laws in dozens of US states and Canadian provinces (not to mention European nations) that say as much. And that's all the video montage shows. Breastfeeding needs to be promoted, not described as "inappropriate." YouTube has done a real disservice here.
And the moms are right to show how the disconnect that existed at Facebook exists on YouTube as well. Despite its outright ban of a video that could probably air on Sesame Street without a problem, YouTube hosts thousands of videos that advertise porn sites, show gratuitous violence, and - once again - offer "thinspiration" for young women with anorexia. Many of these videos aren't even tagged as "adult."
This is not what you call a smart long-term business strategy. These companies need to take a look at who's on their sites most. Facebook users skew female and tend to be more liberal than conservative. That doesn't sound like a "breastfeeding is icky" crowd to me. Nearly all of the most-visited websites on the Internet - i.e., the ones with the most potential ad revenue - are visited more often by women than men.
History is littered with the remains of companies that had a few good ideas but stopped listening to the communities they serve. Facebook and YouTube, Ignore these women at your own peril.